Alma’s founders came to us to help them develop their brand strategy, and transform their vision into a tangible and inspiring visual identity and story that they use to could communicate their mission and value to the world.

Alma is a word that speaks across cultures and hearts. In Spanish, it means "soul" or "spirit." In Latin, it translates to "nourishing" or "kind." But for the founders, "all Ma" conjures something more: the great mother, the nurturing essence of earth that supports all life, growth, and evolution. It reflects their respect for diversity and culture, and the potential for joy that we all hold inside.

This name embodies everything they believe: that we are all spirits inhabiting physical bodies, united by an invisible thread of shared humanity, every one of us deserving of beauty, kindness, and sacred connection. The name became our jumping off point for developing Alma’s foundational messaging and the taglines, “Spirit Inspired” and “Awaken Your Senses, Feed Your Soul.”.

Every action they take now supports their mission of transforming commerce into connection, awakening spirit through beauty and source, and celebrating the magic in everyday rituals.

Led by Bel Lavratti, we then developed Alma’s visual identity. Our journey began with the founders’ sources of inspiration, leading to three creative routes. Choosing the best of each, we fine tuned until we had a winner.

Alma’s unique visual identity — logo variations, colors, iconography, and fonts — was created to reflect the brand’s strong femininity, earthy sensuality and handmade quality, while remaining elevated and luxurious in its simplicity at the same time.

Once the Brand Identity and Communications was in place, we created a series of collaterals, including:

• Business cards

• Postcards

• Menu design

• Gift wrap

• Signage

Additionally, we developed a content strategy and templates for Instagram for use in stories, reels, and posts covering a range of content pillars.

Coming soon — stay tuned.