for early stage founders[ CLARITY PACKAGE ]Get crystal clear on what you're building, why it matters, and how to talk about it before you spend on brand or product.
From Idea to Investible Narrative
Inception
[ Who This Is For ]For founders who need to get the story straight first.
You're an early-stage founder with a powerful vision but:
You struggle to explain what you're building in a way people immediately understand
Your pitch feels scattered or too complex
Advisors and potential investors give conflicting feedback
You're pre-seed, pre-product, or just getting started
You know you need clarity before you can raise capital, but you're not ready for a full brand or pitch deck build yet.
[ process & deliverables ]What are you building, and why should we care?
What You’ll Get
Founder Vision & Positioning Workshop
Deep-dive session to uncover your core narrative, identify what makes you different, and position your idea in a way that resonates.
Clear Value Proposition
A simple, compelling statement of what you do, who it's for, and why it matters—tested and refined until it lands.
Messaging Framework
The foundational story structure that answers: What's the problem? Why now? Why you? What's the impact?
Visual Direction
Mood, tone, and aesthetic references that guide your brand without requiring full identity development yet.
Teaser Pitch Deck
A lightweight 8-10 slide narrative deck you can use for early conversations with advisors, angels, or partners.
How It Works
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Total Timeline: 3 Weeks
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Pre-work questionnaire to get me up to speed
2-hour intensive workshop (virtual or in-person)
Deep dive into your vision, story, and positioning
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I synthesize everything into clear messaging
Draft your value proposition and narrative arc
Develop visual direction and teaser deck
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Review session to refine and pressure-test
Final delivery of all materials
Guidance on next steps
What You Walk Away With
Mental clarity on what you're building and why
Confidence in how you talk about your idea
A credible starting point instead of "deck soup"
Faster alignment with advisors, partners, and early investors
Direction for when you're ready to build a full brand
“I finally know how to explain what I'm developing, and people get it.”
[ the outcome ]No more rambling intros, blank stares, or confusing explanations. Instead, people will lean in, ask smart follow-up questions, and want to get involved. That's when you know your story is working.
Dr. Peerawan Wiwattananon, Ph.D. | Founder & CEO, Stella Nova
“Thank you so much again for this wonderful journey of building my brand from the ground up. You are both incredibly talented and professional. It feels like you have a kind of magic—the ability to read people’s minds and truly understand their character. The results are amazing. I unhesitatingly recommend you two to anyone who wants to build a brand.”
Innovation ConsultancyPaula Michelle Andrade | Founder & CEO, Eclipse
“Marisa, I love what you put together. I actually teared up reading it. I feel deeply seen. Thank you. You are helping me get a lot further, a lot faster and this is exactly what I need — especially since I'm doing everything alone right now. I feel like working with you will be key to moving forward for Eclipse.”
Wellness App for digital Nomads[ Ready to Get Clear? ]If you're tired of fumbling through explanations of your vision and are ready to nail your narrative, let's talk.
Next Step: Book a 30-minute call to discuss your vision, your challenges, and whether Inception is the right fit.
[ FAQ ]Questions?
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Inception is about narrative clarity, not visual execution. You get the story framework and direction—but not a complete visual identity system or investor-ready pitch deck. Think of it as the foundation that makes everything else faster and better when you're ready.
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Not at all. This is specifically designed for founders who need clarity before building or fundraising. The earlier you get the story right, the less you'll waste on pivots later.
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Absolutely. Many clients start with Inception and graduate to Get Funded Kits when they're ready to raise. You'll get a discount on the next tier if you work with me again within 6 months.
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We can do a modified version of Inception focused on reframing your existing narrative. Schedule a call and we'll figure out the right approach.
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Fees start at €5.000 and vary depending on:
Complexity of your business model
Number of stakeholder groups
In-person vs. remote delivery
Program includes: All deliverables listed above, 3 weeks of focused work, and one revision round.
Not what you had in mind? Speak to me about how we can create a program tailored to your needs.
[ Next steps ]What Happens Next?
Book a discovery call
Step 1:
If we're aligned, you'll receive a proposal and timeline
Step 2:
We kick off with the workshop and get you clarity in 3 weeks
Step 3:
Other Services
Conviction Get Funded Kits
Expansion Brand Foundation & Activation
Accelerator Intensives Coming Soon
