[ brand foundation & activation ]for series a founders, impact orgs & non-profits seeking fundingA complete brand system and activation strategy that scales beyond the founder and establishes you as a leader in your field.
From Funded to Field-Building
Expansion
[ Who This Is For ]For organizations ready to build influence, not just visibility.
Funded Startups (Series A+) You've validated product-market fit and now need to scale sales, partnerships, and market presence with a professional brand.
Established Impact Organizations You've been around for years but your brand hasn't kept up with your ambition. You need a refresh that positions you as a leader.
Dual-Entity Organizations You're running a nonprofit + for-profit or have complex stakeholder groups. You need clarity and consistency across entities.
Ecosystem Builders You're building a field, not just a company. You need thought leadership positioning and tools to activate your community.
You're a funded startup, established nonprofit, or impact organization ready to:
Build a brand that can scale as your team grows
Establish authority and thought leadership in your space
Activate across platforms, partnerships, and press
Move from "just funded" to "shaping the conversation"
You have already proven the model. Now you need a brand that matches your ambition and can carry you through your next phase of growth and expansion.
[ process & deliverables ]Your brand is an investment that compounds. Get it right now, and it pays dividends for years.
What You’ll Get
Complete Brand System
Finalized visual identity, brand guidelines, and internal alignment tools so every team member can represent the brand with consistency and confidence.
Brand Strategy & Positioning
Deep strategic work on how you show up in your field—differentiating from competitors, owning a unique position, and building long-term equity.
Website & Platform Architecture
Full website build or redesign that communicates your mission, converts visitors, and serves as the hub for all your digital presence.
Activation & Communication Kits
Ready-to-use templates, frameworks, and materials for:
Partnership pitches
Press and media kits
Conference presentations
Social media content systems
Internal communications
Narrative Frameworks for Growth
Story systems for:
Hiring and recruitment
Customer/donor acquisition
Partnership development
Thought leadership and speaking
How It Works
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Total Timeline: 3-4 Months
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Strategic positioning and competitive analysis
Brand architecture and messaging hierarchy
Stakeholder interviews and alignment sessions
Brand system finalization
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Website architecture and user experience design
Content strategy and copywriting
Visual design and development
Integration with existing tools/systems
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Communication kits and templates
Team training and brand rollout
Launch strategy and coordination
Press and partnership outreach support
What You Walk Away With
A brand that outgrows the founder and scales with your team
Authority in your field—not just awareness
Consistency across all platforms and communications
Tools and systems that make activation easy
Reduced friction in marketing, fundraising, and partnerships
A foundation for long-term influence and impact
“We're not just funded; we're shaping the conversation.”
[ the outcome ]Why This Investment Makes Sense:
Post-funding is when most organizations struggle with:
Maintaining brand consistency as teams grow
Professionalizing from "startup scrappy" to "market leader"
Competing for attention in crowded spaces
Hiring, fundraising, and partnering at scale
A strong brand foundation:
Increases trust with customers, donors, and partners
Reduces cost-per-acquisition by strengthening word-of-mouth
Attracts better talent and strategic opportunities
Makes every dollar spent on marketing more effective
You'll be invited to speak at key conferences. Partners will want to align with your brand. You'll attract top talent who want to be part of your mission.
Alesha Cumpton | Co-Founder & CEO, Bindu Institute of Learning
"I'm beyond grateful for your brilliant mind and generous heart in helping us bring our vision to life. You held the mirror up so we could see our mission clearly, and then helped us shape it into something we could share with the world. Your ability to distill complexity into clarity is a gift, and working with you felt like co-creating from the soul level."
A new paradigm in health EducationAndrea Prince | Founder & Director, Clarity Coaching Lab
"Marisa was critical to my start up. I recommend her to anyone seeking to accelerate their business impact. A true collaborator, she is highly invested in the outcome and brings creativity, commitment, and strong process and execution to the table. Her expertise extends beyond marketing—her wholistic business advice has been absolutely game changing."
HR services for founders & c-Suite executives[ Ready to SCALE YOUR IMPACT? ]Ready to move from funded to influential, and build a brand that establishes you as a leader and scales with your impact?
Next Step: Book a 45-min strategy call to discuss your vision, goals, and if Brand Activation is for you.
[ FAQ ]Questions?
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You get the strategic depth of a consultancy with the creative execution of an agency—but with one dedicated partner (me) who understands impact organizations deeply. No account managers, no getting lost in process. Just focused, high-quality work.
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Yes, I have a network of specialized collaborators who work with me on a project-to-project basis. For brand identity design, web development outside of Squarespace, and certain needs, I may bring in partners. But I'm your primary strategic partner throughout.
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We can establish a retainer for continued support, new materials, campaign development, or as your in-house brand lead on call.
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The brand and materials I create will support your fundraising, but I don't do investor relations, presentation coaching or fundraising strategy. I can refer you to experts in that area if needed.
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Typically Squarespace, but we can explore other platforms depending on your needs. We'll determine the best solution during discovery based on your functionality requirements and team capabilities.
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Very involved during strategy and feedback phases. Less involved during execution. Plan for key team members to dedicate 4-6 hours per week during peak collaboration times.
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Expect a minimum investment of €24.000. Costs vary based on:
Scope of brand work required
Website complexity and functionality needs
Number of activation channels and materials
Team size and internal alignment needs
Geographic markets and localization
What's included: Everything listed above, 3-4 months of focused work, dedicated project management, and ongoing refinement throughout the engagement.
[ Next steps ]What Happens Next?
Book a discovery call
Step 1:
If aligned, you'll receive a complete proposal and timeline
Step 2:
Start with strategic discovery, build your foundation over 3-4 months
Step 3:
Other Services
Inception Clarity Package
Conviction Get Funded Kit
Accelerator Intensives Coming Soon
