Heidi Feinstein is a multi-talented and multi-passionate consultant, facing a common challenge: how to build a cohesive narrative and business that represented her essence, value and services under one powerful roof.

Our first step was to understand and articulate Heidi’s goals and vision, and then deep dive into who and how she serves her audience in order to hone her message and positioning.

Our starting point, as is so often the case, was Heidi’s personal story, having founded numerous business amidst difficult setbacks. Bringing together the lessons learned and the impact she wanted to provide to female founders behind her, we got crystal clear on her why, producing a comprehensive Brand Summary from which to build all other elements.

We worked collaboratively to develop the name, foundational messaging, and service offering before getting to work on a complete brand identity package and bespoke brand photo library.

Working with partner Bel Lavratti (Uncover Branding), we developed Rooted Vision Studio’s primary & secondary logos, typography, iconography and color palette. Inspired by tribal art evoking nature-based wisdom, the results are stunning and achieve the goal of setting Heidi’s studio and consultancy services apart from others in this otherwise crowded space.

We completely transformed Squarespace’s Myhra template into a brand new website showcasing Rooted Vision’s 3 core service areas, and Heidi’s thought leadership through speaking and published articles.

All copy on the website was developed collaboratively. We also provided guidance on setting up a brand photo shoot to capture Heidi as the influential leader she is. Rooted Vision Studio launched in September 2025.