With the goal of building a new website as a hub for El Living Wellness, we worked together first to understand Nathalie’s audience and hone her message and positioning. Our starting point was Nathalie’s personal story, coming from a life on the road and craving nothing more than true community. They say “start with why” and that is exactly what we did.

From relying on printed flyers and social media to a building a dynamic home online, we worked hand-in-hand to select and format images, position video content, write founder and instructor biographies, draft class and program descriptions, create bespoke graphics, and plan blog articles.

We developed a site map and page wireframes for El Living Wellness’ abundant offering. In addition, we upgraded from manual sales to a sophisticated online booking system with the preparation of course packages and subscriptions.

Next, we designed a brand new website in the Squarespace Align & Flow template, perfect for yoga and wellness classes, events, and membership and subscription plans.

Initial web pages included: Home, About Us, Classes, Training, Events, and Journal — a blog capturing the unique knowledge of community members and instructors.

Following launch, Connectary partnered with El Living Wellness to create a brand new series of events called Business Wellness. Merging the female founder community managed by FERN under Connectary, with El Living’s growing wellness community, we instantly reached a wider audience who understood that when we are doing well, our businesses can thrive.

Our events took place at the Sabàtic Hotel, featuring a yoga class, following by a networking brunch, member-led workshop, and co-working. Topics included using AI in our businesses, earning more by working less, elevating our public speaking skills, and setting goals and intentions, among many others.