When we started working together, the founding team at Bindu had doubts about how to best serve the B2P (business-to-practitioner) and B2B markets simultaneously.

Their brand had also gone through many iterations, and there was a need to get everyone’s visions on the same page, and clarify their direction and focus.

We started with a deep-dive strategy session to understand and articulate their mission, vision, and values; agree on their unique selling points and positioning; and analyze their competitive landscape. Only from this point could we begin to refine and share the Bindu story.

Bindu had been fundraising for some time, but needed help focusing and simplifying their deck, clarifying their business model and structure, and finding a narrative through-line that would resonate with investors.

I took their draft presentation and refined it, cleaning up visuals, graphics, and copy, adding and removing as needed. The result was a full investor pitch deck + a shorten version to entice potential funders in joining Bindu’s vision.

This work served as the backbone for the website we would build next — which was also a requirement for the investors.

In just over 2 months, we created a fresh new website in Kajabi, bringing together Bindu’s visual brand identity, foundational elements, and services.

Web pages included: Home, About, Master’s Degree, Organizational Wellbeing, and Training & Immersions, Faculty, Participate, Apply Online, and other elements.

The goal was to have a front-facing site that seamlessly linked to their program landing pages, while reflecting their elevated value and the value they bring to their audience.