Although the Wellness Market is experiencing exponential growth, it has become harder and harder to stand out. We worked with Eclipse’s founder to understand their unique value proposition and develop their brand story, visual identity and investor pitch to launch and scale the business.

Paula approached us as she was beginning to raise funds for her startup. She needed to gain clarity on how to articulate her story, vision, and unique value proposition, before developing her logo and website, and embarking on fundraising activities. We first worked together to hone her message and positioning, beginning with Paula’s powerful personal story.

Once our comprehensive Brand Summary was in place, capturing the foundational elements of the Eclipse Brand, Bel Lavratti was engaged to design the stunning Eclipse logo and icon family, colors and fonts.

While that was being developed, Paula and I worked together on a curated selection of Brand Photos and Videos that perfectly captured her brand’s essence and vision, including people, places, emotions, and metaphor - from the cosmic and unexplained to the miracles of nature at a macro level.

Lastly, we developed full and teaser versions of Eclipse’s Investor Pitch Deck, starting with a presentation template design in Canva reflecting the brand.

Not only were we involved with the deck design and copy, ensuring the narrative was clearly communicated throughout, but we also provided guidance on what to include and not include in the pitch. At the end of our process, as an added bonus, we set up a meeting with an Angel Investor who provided constructive feedback.